‘Coffee Is Life’: NBA All-Star Jimmy Butler’s Pandemic Side Hustle Is Now a Brick-and-Mortar Shop

NBA superstar Jimmy Butler is known for operating outside the norm. You may recall when he showed up to NBA media day with straightened hair and a somber attitude nicknamed Emo Jimmy.

“Yeah, yeah, laugh it up,” he told reporters. “I’m very emotional right now. This is my emo state and I like this. This is me.”

— NBACentral (@TheDunkCentral) October 2, 2023

Given his propensity for stunts, people wondered if his declaration that he wanted to be “the best barista” in 2020 was another joke served with a deadpan delivery.

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