Considering Lowering Prices? Apply These 4 Mindset Shifts Instead of Charging Less.

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Before slashing prices or offering a sale in pursuit of growth, ask yourself: “Will this help me in a way that’s sustainable, or will it end up creating more stress?” Put simply: If lowering rates will fix one problem, but cause others, it’s time to do some mindset work, which plays out in just a few steps:

1. Believe in (and expect) abundance

One mistake I see a lot of people make is making assumptions about what their ideal audience can afford.

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