Cracker Barrel Responds to the Company’s Viral Logo Controversy: ‘We Could’ve Done a Better Job’

A logo rebrand not going so well is not uncommon — just ask Jaguar, or GAP, or Facebook in the aughts. Now, Cracker Barrel is in the middle of a viral controversy over its latest redesign. Last week, the company unveiled a new logo with a cleaner-looking font that removed the old man and the barrel from the design. The phrase “Old Country Store” was also removed. It’s Cracker Barrel’s fifth rebrand in its 56-year history.

Naturally, social media has not been kind about the rebrand,

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