Discounts and Deals Used to Be Enough to Make Loyal Customers — But Not Anymore. This Is What You Need Now.

Opinions expressed by Entrepreneur contributors are their own.

Building brand loyalty previously relied on price. Discounts, deals and offers for referrals and reviews were typical promotional tactics. In the current competitive marketplace, however, the key to sustainable growth and success lies in building brand loyalty through emotional connection, a connection between brand and customer that goes beyond promotional tactics. Omnichannel consistency is the best way to accomplish this.

An omnichannel approach to building brand loyalty weaves a consistent narrative across channels as seamlessly as possible.

 » …