Don’t Fall Prey to Generic Marketing Advice — Here’s How to Filter It Out and Focus on What Truly Matters
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Successfully marketing your own business or a client’s business means embracing a lifelong journey of learning and staying abreast of the latest trends in marketing communications and public relations. But with this learning comes the challenge of navigating a deluge of expert advice. We’ve all encountered those anxiety-inducing headlines that grip us with urgency: “Worst Days of the Week to Post on Social Media,” “Why You Should NEVER Pick Up the Phone When Pitching,” “Top 5 Things Journalists Don’t Want in a Pitch,” “Follow This Word Count for a Successful Blog.”
In today’s modern world of social media and online news,