Everything Is Now Mockable — How to Understand the Rise of Alcohol Alternatives and Adaptogen Drinks

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The beverage industry has undergone a significant transformation, driven by a growing emphasis on health, wellness and mindful consumption. I’ve written extensively on the growth of the non-alcoholic and low-alcoholic beverage space, including Dry January, and have seen firsthand how this shift reflects changing social norms.

Personally, while I don’t feel the need to eliminate alcohol altogether, I’ve found I feel better without it. I still enjoy a cocktail on special occasions or from a renowned mixologist,

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