Femme It Forward to Set Sail With First-Ever Femmeland at Sea Cruise

March 26, 2025 E Jazz Reporter

Music

Celebrating its fifth anniversary, the Heather Lowery-founded firm also marks its transition into a 100% woman-owned, Black-owned company.

Heather Lowery

Kaye McCoy

Keyshia Cole, Monica and SWV are the performing stars enlisted to headline Femme It Forward’s first-ever cruise, Billboard can exclusively reveal. Presented in association with Sixthman and Vibee, Femmeland at Sea will sail from Miami to Nassau, Bahamas between Feb. 20-23, 2026.

Femme It Forward’s voyage aboard the Norwegian Pearl also marks the female-led music and entertainment firm’s transition into a 100% woman- and Black-owned company after a five-year partnership with Live Nation.

Femme It Forward president/CEO Heather Lowery, who founded the firm in 2019, tells Billboard, “I’ve always fought to have more equity in a company I’ve worked so hard to build. Now Femme It Forward is 100% woman-owned and Black- owned. I’m so excited! It feels like the beginning again, but this time I’m starting from a different place.

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“Live Nation was a great partner that allowed for a lot of business as well as personal growth,” continues Lowery, a Billboard Women in Music 2025 honoree. “They’ve provided me with a lot of resources for me to continue building Femme It Forward independent of the partnership. I’m super grateful for it all. We’re celebrating our five-year anniversary and there’s a lot of symbolism in the number five representing freedom, change, adventure and adaptability. I’m stepping into this next phase with open arms.”

In addition to the aforementioned live performances, Femmeland at Sea will also offer uniquely curated activities, live podcast recordings, parties, workshops/panels, mentorship labs, wine tastings and karaoke. The popular podcasts being featured include Keep It Positive Sweetie, hosted by Crystal Renee Hayslett, and Let’s Try This Again with B. Simone. Among the cruise’s additional activities will be wellness sessions helmed by WalkGood LA, Pretty Vee, Pretty Girls Sweat and Morning Mindset with Tai. Femme It Forward will also present its own branded activities such as Femme Salon and Femme Mentorship, with the latter hosted by mentors from the company’s Next Gem Femme and MUSE initiatives. Also on the schedule: Kirk Franklin’s Sunday School and #MusicSermon LIVE.

In the press release announcing the inaugural sailing, Lowery states in part that the cruise is “a vision I’ve had since our launch in 2020. I have always been bold about what Femme It Forward stands for and the experiences we create with women at the center. And despite the current optics and everything around us demanding we shrink, we will continue to do more — create more opportunities, make space for more representation and curate more experiences that amplify the voices of women everywhere.”

In turn, Femme It Forward will continue to present its various other events inaugurated over the last five years such as the annual Give Her FlowHERS Gala, the Femme It Forward High Tea and the My Sister’s Keeper Summit honoring artists and executives in music and entertainment. Future plans for its mentorship program include launching global chapters in South Africa and Europe.

Femmeland at Sea’s first round pre-sale sign-ups are available now through April 1 at 11:59 pm (ET). Final round pre-sale sign-ups will conclude on April 9 at 11:59 pm (ET). Public on-sales begin April 11 at 2:00 pm (ET), exclusively here.

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