Forget Recession Planning — Use These 4 Recession-Defeating Strategies to Jumpstart Your Brand

Opinions expressed by Entrepreneur contributors are their own.

As a marketing exec (and someone who works with dozens of other marketing execs to grow their brands), I am bone-tired of hearing about marketing in a recession.

I don’t mean to minimize the challenges we’ve all faced over the last year-plus; my team has seen them firsthand, and the fact is that consumer confidence remains low (possibly because everyone’s been hearing about recession fears for months). But I think it’s time to change the narrative and start planning for life when marketing budgets recover.

 » …