From Camera-Shy to Camera-Ready — Here’s What to Consider Before You Go on Camera

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You didn’t ask for it. You don’t want to do it. Getting in front of a camera is one of the most dreaded activities for many. It’s called being camera shy. But increasingly, the focus is on real people talking about their work rather than using paid spokespeople or unknown narrators. And today, it is not just the leader of the business that needs to be ready for their “close-up” but those on the front lines.

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