Get an Early Look at Billboard Latin Week With Walmart

October 12, 2024 E Jazz Reporter

Music

Walmart is transforming Latin Music Week’s Backstage Video Lounge with The Nuevolution Project

This article was created in partnership with Walmart.

The 2024 Billboard Latin Music Week is returning from Oct. 14 to 18 at the Fillmore Miami Beach in Miami with a star-studded lineup of more than 70 artists. Over the past 35 years, Latin Music Week has become the one, steady foundation of Latin music in this country, becoming the single most important — and biggest — gathering of Latin artists and industry executives in the world. This year, Walmart is joining the celebration of Hispanic heritage.

Each year, fans of the many genres of Latin music look to Billboard for exclusive interviews and live experiences with their favorite artists, ranging from emerging acts to some of the biggest superstars in the world. Some of these acts will be going backstage with Billboard, engaging in conversations about their art, culture and more in the Backstage Video Lounge. This year, the lounge will be reimagined, featuring pieces from The Nuevolution Project. Get a sneak peek at the pieces that will be featured across Billboard with your favorite stars, created in collaboration with visionary creatives shaping culture.

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Wish Me Luck, a Hispanic-led fashion brand from LA, captures the spirit of Dreamers: those who pursue their aspirations while honoring their heritage. Their clothing combines classic casual styles with bold, eye-catching graphics to create pieces you can wear anywhere — and Billboard’s hosts will be wearing them as they sit down with the stars. Add their Workwear Style Jacket and Dreamer’s Win Graphic Tee Shirt to your everyday rotation to add meaningful flair to your wardrobe.

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Puerto Rican-American artist, ceramicist, social activist, poet, and educator Roberto Lugo’s contributions to The Nuevolution Project range from home decor to clothing. Lugo’s lively, illustrated patterns are an extension of his art, acknowledging the realities faced by marginalized communities while also celebrating their beauty and creativity. His candles are inspired by the ones that are traditional to Hispanic culture – with his own special twist. Mix and match the pieces in your home to bring your culture to life.

Need a pick-me-up? Walmart has you covered. Robert Lugo’s designs bring Hispanic pride to your kitchen, elevating your morning coffee, tea or hot chocolate. Choose between three bold patterns to bring the comfort of culture to your cup.

Stay tuned for more from Billboard Latin Music Week and check out more pieces from The Nuevolution Project, available only at Walmart.

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