How to Know When It’s Time to Evolve Your Brand — and How to Do It Right

As businesses grow, their brands must evolve to reflect new goals and audiences. Here’s how to refresh your identity thoughtfully, preserve trust and keep your message relevant.

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Key Takeaways

• Common indicators that it’s time to refresh your brand include entering new markets, adding products or services, or hearing feedback that your messaging feels outdated or unclear.
• Review your mission and values to ensure they still capture who you are and where you’re headed.

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