How To Leverage Social Media to Optimize PR Success and Increase Your Brand Awareness

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One of the most exciting PR approaches today is thought leadership. By showcasing their expertise, thought leaders establish themselves as authoritative and trustworthy sources in their industry.

Some of the most common methods used in a thought leadership campaign are podcast appearances, guest posts, and contributorship programs. The key to unlocking all of these opportunities is social media.

Many entrepreneurs don’t realize the power social media has to connect them not only with their consumers but also with fellow business leaders and further opportunities to share their expertise.

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