How to Master the Power of Podcasts in Your Marketing Strategy

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Podcasts have exploded in popularity in recent years, and for good reason. They offer a unique way to engage with audiences and can be a powerful tool in every stage of the marketing funnel. In this article, we’ll discuss how to leverage podcasts across different stages of the marketing funnel and achieve maximum impact.

Related: 5 Reasons Why Brands Should Think About Creating a Podcast

Top of Funnel (TOF): Attracting potential customers

The top of the marketing funnel is all about attracting as many potential customers as possible.

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