I Tested the ‘Invest As You Shop’ App to See If It Really Makes Investing Less Intimidating

Fintech startup Grifin, which launched in 2017, has a unique solution when it comes to investing — it aligns where you shop with where you invest.

Grifin automatically pulls $1 from a user’s checking account every time they make a purchase at a publicly traded company, and then automatically invests that dollar back into the company for the user. For example, if a Grifin user went to Starbucks and bought a cold brew, the Grifin app would withdraw $1 with the purchase and give the user $1 of SBUX stock.

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