It’s Time to Rewrite Your Company’s Values — Here’s How
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Most organizations define their values during pivotal moments — at their founding, during a rebrand or when leadership changes. But too often, those values are relegated to the About Us page of a website, sitting alongside the mission and vision statements, destined to be forgotten.
Even when employees know the stated values, they often feel disconnected from them. That’s because many company values are dopaminergic ideals — concepts that trigger excitement or aspiration but lack grounding in practical application.