Los Tigres del Norte Breaks Its Own Record & More Uplifting Moments in Latin Music

March 17, 2024 E Jazz Reporter

Artistes

Plus, Karol G also broke two records this week with her Mañana Será Bonito tour.

Los Tigres Del Norte perform during Go Tejano Day at the The Houston Livestock and Rodeo Show on Sunday, March 10, 2024, in Houston.

Raquel Natalicchio/Houston Chronicle/Getty Images

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From career milestones to new music releases to major announcements and those little important moments, Billboard editors highlight uplifting moments in Latin music. Here’s what happened in the Latin music world this week.

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Los Tigres del Norte Make History — Again!

This week, Los Tigres del Norte broke its own stadium attendance record at the Houston Livestock Show and Rodeo, drawing 75,595 fans during the rodeo’s Go Tejano Day. As part of their Siempre Contigo tour, the renowned norteño band, known as The Voice of the People, performed at the sold-out NRG Stadium just days after also closing out the Besame Mucho Festival with more than 70,000 fans in attendance. At the former, Los Tigres broke its own 2019 record by topping it with nine more attendees this year.

“Thank you to our beloved fans […] without you, this wouldn’t have been possible,” the Regional Mexican group wrote on Instagram.

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Karol G’s Tour Also Makes History

Karol G is currently on the Latin American leg of her Mañana Será Bonito Tour, where she also broke records in Costa Rica this week. Billboard recently reported that the “Bichota” singer sold nearly 105,000 tickets between her two sold-out shows in San José (March 9-10), becoming the highest ticket sales ever for a concert in the Central American country; the record was previously held by Coldplay in 2022.

Additionally, as the trek moves to Europe, the Colombian superstar also achieved a groundbreaking feat by becoming the first artist to sell out four shows at the Santiago Bernabéu Stadium in Madrid, where she will perform from July 20 to 23. Click here to see an updating list of all her MSB tour records.

Karol G at Billboard Women In Music 2024 held at YouTube Theater on March 6, 2024 in Inglewood, Calif.

Christopher Polk

From Billboard Latin Music Week to “Existo”

On Friday (March 15), Pedro Capó and Carin León dropped their first collaborative effort “Existo,” a song they created in real time, in front of a live audience and in 30 minutes at the 2023 Billboard Latin Music Week in October. The captivating track starts off with country-tinged guitar riffs and transitions into a mid-tempo cumbia, and resembles the resilience and empowerment of human beings in the midst of adversity. The lyrics are based on the real experiences of both singers: “How can I not be successful if I exist?” they passionately chant.

The idea of the song was first created during the Making the Hit, Live! panel at Latin Music Week. In the Instagram Live video below, Capó and León talk to Billboard about finally bringing it to life.

Goyo’s Daughter Shines on Stage

Goyo and her young daughter, Saba, had a shining moment this week when the pre-teen shared her talent on stage with CeeLo Green. “Last night was simply magical,” the Colombian artist, who shares her daughter with former Chocquibtown singer Tostao, expressed on Instagram. The sweet moment was captured on video, in which Saba is seen singing Whitney Houston’s “I Wanna Dance With Somebody” as CeeLo and her mom hype her up on stage. “My daughter Saba demonstrated that the best pathway to empower is with example. CeeLo Green asked who knew the song and without doubting a second, made her dreams come true. The younger, the more wild,” she wrote.

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