Loud and Live CEO Nelson Albareda On Celia, Going Mainstream: Latin Hitmaker Podcast

The entertainment industry knows Nelson Albareda as the founder and CEO of Loud and Live, the maverick marketing and live entertainment agency that produces and promotes the tours of superstars like Ricardo Arjona and Camilo, negotiates massive branding deals like J Balvin with McDonalds and now also produces prime content content, like the Latin Grammy nominated HBOMax special with Juan Luis Guerra.

What many don’t know is how Albareda came to helm one of the most dynamic entertainment companies today, with over 100 employees and slated to produce and promote 400 shows between now and December 2022. It started with a brash proposal to Bacardi, when Albareda was only 18; a proposal that became a $2 million dollar deal, founded on Albareda’s Cuban heritage and music.

Albareda is featured in this week’s episode of “Latin Hitmaker,” the Billboard podcast that tells the stories of the visionary executives behind the artists and their hits and that features a new guest every Wednesday.