New Market Research Surveys Launch to Explore Quick Service Restaurant and Bar Technology Readiness
(RestaurantNews.com) Starfleet Research, the global leader in benchmarking best practices for tech-enabled business initiatives in the hospitality sector, has launched two new industry surveys aimed at capturing the state of technology adoption in quick service restaurants, bars, and taprooms. The resulting research will be featured in two new eBooks set to publish early next month. Independently produced, with underwriting support from Square and distribution through Restaurant Technology News and other industry-leading media partners, the eBooks will provide timely insights into how operators are using next-generation tools to improve operations, elevate guest experiences, and drive profitable growth.
The QSR Technology Investment & Readiness Survey is designed for professionals working in quick-service restaurants (QSRs) who have direct insight into the technology systems and operational workflows that keep their businesses running. The survey explores how handheld POS devices, self-service kiosks, and real-time data tools are transforming service speed, upsell opportunities, guest satisfaction, and labor efficiency.
Participants are asked about current hardware and software capabilities, system integrations, staff training, and how their handheld or kiosk solutions are configured to support business goals – from suggested modifiers and loyalty programs to real-time promotions, inventory syncing, and payment processing. The survey also examines the operational impact of tech tools across speed of service, line reduction, average check size, and labor costs.
Meanwhile, the Bar Technology Investment & Readiness Survey zeroes in on how bars, taprooms, and brewpubs are optimizing performance through tech. Topics include digital menus, mobile tabs, guest engagement apps, and real-time dashboards that track key metrics like pour cost percentage, upsell success, and staff performance. The survey also looks at how venues manage tech scalability for events, merchandise sales, and expansion into new channels.
Both surveys aim to uncover real-world examples of how modern hospitality businesses are using integrated technology to stay competitive, improve transparency, and serve smarter. From table-side ordering to smart inventory tracking and contactless payment options, today’s venues are leaning into digital transformation – often with lean teams and limited IT resources.
Complete a Survey, Plant a Tree
As a thank-you for participating, Starfleet Research is donating $5.00 to Ecologi, a nonprofit that funds reforestation and carbon offset projects, for every completed survey – up to $1,000 total. To date, Starfleet Research has helped plant over 800 trees and supported more than 50 certified climate initiatives.
Both surveys take only a few minutes to complete. All responses are anonymous, and participants have the option to receive the final research report the moment it becomes available.
These surveys arrive as Square continues to roll out powerful new solutions for restaurants and bars. With innovations like its most portable POS device yet and software enhancements designed specifically for hospitality environments, Square is helping tens of thousands of food and beverage sellers grow more resilient, scalable businesses – without sacrificing what makes their service personal and distinctive.
Ready to share your insights and help shape the future of hospitality tech?
Complete the QSR Survey or Bar Survey today and be part of the industry conversation.