Smart Investors Evaluate the Founder More Than Their Pitch. Here’s How You Can Persuade Them You’re Investable.

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I’ve invested in more than 25 world-changing, disruptive businesses in the last decade. These innovative companies have made women safer on the streets, children more protected online, people healthier and given us all more fun via some of the world’s most entertaining creators. Here’s the thing: While all the businesses had a completely new concept at their heart, I invested in the founder more than the idea.

What I’ve learned as a serial entrepreneur and investor is that a business doesn’t need to have the best idea in order to be a worthwhile investment — they need an investable founder.

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