Snap’s CEO Says This One Trait Is ‘the X Factor’ for Entrepreneurs

Snap CEO Evan Spiegel, 34, has one piece of advice for anyone looking to be an entrepreneur: Don’t be afraid to be creative.

“I think one of the most important things today is really nurturing creativity,” Spiegel said in a recent episode of The Diary of a CEO podcast with Steven Bartlett. “I think creativity is really the X factor, certainly in the age of AI.”

Spiegel said that the one trait he would advise any entrepreneur to develop is their creativity — and not by building apps like Snapchat either.

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