This Is the Framework You Need to Create a Brand Worth Your Customers’ Loyalty and Make More Money Doing It

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Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. Furthermore, a compelling story is provocative and emotionally resonant. Frankly, no one ever remembers a bad or boring story unless it’s to recall how bad or boring it is.

This is particularly true when it comes to marketing and building websites.

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