This Is the Most Popular New Year’s Resolution for 2025 (Hint: It Isn’t Losing Weight)

New year, new financial outlook?

A recent Statista survey of 1,050 Americans placed one New Year’s resolution above the rest: saving more money. Over one in five U.S. adults have resolved to save more in 2025, making it the most popular goal overall.

Meanwhile, 19% of adults have resolved to eat healthier, 17% to exercise more, 15% to lose weight, and 14% to spend more time with family and friends.

Related: 4 Marketing Triggers You Need to Set Up Now to Supercharge Your New Year

Another study from research and analytics firm YouGov surveyed over 1,100 Americans this month and found similar answers.

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