This Is the Real Reason Why Your Marketing Isn’t Resonating

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There’s a dangerous trap most entrepreneurs fall into.

Because they’re deeply connected to their business and excited to serve, they want to make sure everyone gets a piece of their offering. This often leads to ignoring the number one rule of marketing to become a go-to expert — ignoring the need to niche.

While it’s great to aim high and have big ambitions — talking to everyone in the same message means you risk resonating with no one.

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