Trendy or Timeless — Which Is Best to Grow Your Business?

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We are constantly bombarded with short-lived trends, from the Met Gala and Fashion Week to TikTok dances, skincare secrets, memecoin metas and everything in between. In an age of rampant virality, a monoculture can form, even when everything feels decentralized. We all follow at least a few trends on a weekly, if not monthly, basis, and for a business, these trends can lead to big profits temporarily.

Consider how Starbucks is now offering boba tea in an attempt to draw Gen Z consumers or how every company from Adobe to Taco Bell is going “AI first.” Chasing these trends gave both brands a temporary boost in their stock prices,

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