Using AI to Promote Your Business? New TikTok Labels Will Let Everyone Know

A new label makes it crystal clear when a TikTok creator uses AI-generated content, even from a different platform.

TikTok announced on Thursday that it is automatically labeling AI-generated content — even if users went to outside companies such as OpenAI, Google, or Microsoft, to obtain it.

Beginning on Thursday, TikTok will automatically tack an “AI-generated” label to AI images and videos from other tech companies, like an image created with Adobe Firefly. All global TikTok users will see the change as it rolls out in the coming weeks.

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