‘We Do Not Allow Lazy Money to Have Control’: How This Company Unlocked Creativity for Its Team Members

Originally founded in 2009 with Pharrell Williams, Hans Zimmer, and VC investors, UJAM has become the owner-operated go-to creative platform for musicians. “Our customers are a global audience of musicians, composers, and producers — from teenagers in their bedrooms to accomplished professionals in multi-million dollar studios,” says CEO and co-founder Axel Hensen. “We also license a technology platform called Gorilla Engine to other manufacturers, comparable to a game engine for game studios. Everything we do follows our maxim ‘inspire to dare and defy limits.'”

Hensen and UJAM COO Wolfram Knelangen told Entrepreneur how they launched and grew a business dedicated to “removing limitations so that creativity can be the focus.”

How do you see your company’s place in the history of music creation?

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