What I Learned From Spending $5.9 Million on Marketing Last Year

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Have you ever said the two little words, “good enough” or “I’m good?” The word “good” has become a common cop-out for moving beyond the status quo. But saying to ourselves, “Business is good enough” can be the lock on the door leading to greatness.

In a way, good is really not good at all. It’s a false sense of achievement that is wrapped up in complacency. When I realized that being okay with “good” was not going to help me achieve my dreams,

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