What ROI Should Really Look Like for Your Company’s Public Relations Campaigns

Opinions expressed by Entrepreneur contributors are their own.

Most businesses have to invest in public relations in one form or another these days. Whether they attempt it themselves or use an outside agency, it’s basically de rigueur in today’s marketplaces and workspaces to establish an online presence, craft your messaging, publicize your brand and build your customer followership.

Lucky for me, I run my own PR firm, so the services I offer are becoming more essential than optional in an industry that hit the $20 billion mark in 2023 and is seeing year-over-year steady and sustainable growth.

 » …