What’s the Secret Behind Van Leeuwen’s Internet-Breaking Ice Cream Flavors? Hint: Egg Yolks and America’s Obsession With Chunks Play a Surprising Role.

If you’re an ice cream aficionado, you’ve probably encountered Van Leeuwen Ice Cream, available online and in stores nationwide. Chances are you’ve also heard about the company’s latest internet-breaking flavor: Kraft Macaroni and Cheese. This past July, people took to social media to share their “over the moon” excitement, and despite some users expressing reservations about the unconventional combination, the limited-edition pints sold out in an hour.  Courtesy of Konnect Agency Ben Van Leeuwen, who started the company with co-founders