Why I Prioritize People Over Profit — and Why That Choice Matters

Value systems are guiding forces that reveal what matters most when trade-offs feel murky.

Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways

• When priorities aren’t explicitly stated, decision-making becomes inefficient and frustrating, as people lack a shared framework to guide their choices.
• Clearly naming and aligning values provides essential clarity for navigating difficult trade-offs and empowers teams to make principled decisions, even in a crisis.
• The companies that thrive are the ones that clearly articulate their priorities and balance them when they appear to conflict.

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