Why The ‘Freeze to Death’ Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What Entrepreneurs Can Learn From It
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It’s no secret that Liquid Death disrupted the beverage industry with its edgy and risky unconventional branding, highly engaging digital marketing tactics and rebellious marketing campaigns, including skull imagery and dark colors that set them far apart from traditional water companies.
In a similar way, Plunge cold plunge tubs established themselves as the most desired and most popular cold plunge tub in the industry by designing the sleekest looking tub at a more affordable price point than tubs with similar aesthetics.