Why This Music Leader Still Trusts Gut Instinct in a Data-Obsessed Music World

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The internet reshaped every industry, but few more dramatically than music. Today’s producers, many of whom once burned CDs and downloaded tracks off LimeWire, have lived through seismic shifts with the rise of streaming platforms like Spotify and Apple Music.

“I don’t think any other generation has seen changes like this in the music industry,” says Justice Baiden, cofounder of Atlanta-based record label LVRN. “Those shifts definitely influenced how I approach discovering talent.”

As the head of A&R at LVRN,

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