You Could Be Wasting Thousands of Dollars on This One Marketing Mistake — Here’s How to Avoid It

Opinions expressed by Entrepreneur contributors are their own.

As any small business owner would agree, growth is the name of the game. All too often, however, these fledgling businesses wind up in the “Great Tactics Race.” In my years working for and advising entrepreneurs and marketers, time and time again I’ve heard them talk about “amazing” ways to market their company, such as paid search ads, social media marketing, content marketing, email marketing and more. Tactics are often seen as shiny new objects that create buzz and promise impressive results.

 » …