Your PR Strategy Might Be the Reason People Don’t Trust Your Brand — Here’s How to Fix It

Opinions expressed by Entrepreneur contributors are their own.

It’s 2025, and the business landscape is more crowded than ever. In almost every industry, buyers have endless choices — and less patience for cold calls, generic email blasts or outdated lead forms. Traditional lead generation isn’t just ineffective—it’s being ignored.

Instead, organic marketing has taken center stage. In fact, up to 27% of businesses now say the majority of their leads come from organic search. It’s no surprise that more companies are shifting away from interruption-based strategies and leaning into credibility-driven approaches,

 » …