Puma is aiming to inspire women worldwide in 2021.
That’s why on Monday (Mar. 1), the athletic brand unveiled the “She Moves Us” theme for the year. The campaign, led by Dua Lipa, will generate content over the course of 2021, including talks, videos and interviews with its female ambassadors.
In the new anthem video, Lipa’s “Electricity” plays as she poses in sleek Puma styles alongside a number of empowering women, including Winnie Harlow, Cara Delevingne, Skylar Diggins-Smith, June Ambrose, Lauren London, Nicole McLaughlin, Bethany C. Meyers and more.