The awards will coincide with Billboard Latin Music Week, which returns to Miami from Sept. 20-25 and will host live conversations and performances with superstars like Karol G, Daddy Yankee, Nicky Jam, Rauw Alejandro, Natti Natasha and many more. For more information on Billboard Latin Music Week and to register now, visit billboardlatinmusicweek.com.
Below, a breakdown of the artists receiving special honors at the 2021 Billboard Latin Music Awards:
Paquita la del Barrio – Known for her female-empowerment anthems such as “Rata de dos Patas,” “Me Saludas a la Tuya” and “Tres Veces Te Engañé” — which denounce macho culture and attitude — Paquita la del Barrio boasts 50 years in the industry. Early days in her career included singing at school festivals and forming the duo Las Golondrinas, with her sister Viola in the ’70s. In 1984, she released her first album titled El Barrio de los Faroles. To date, she’s recorded more than 30 albums and is currently working on an LP to celebrate her 50-year anniversary.
Award: Lifetime Achievement Award
What it honors: The Lifetime Achievement Award recognizes artists for an enduring and exceptional career, encompassing artistic and personal contributions that have had a major impact on Latin music worldwide.
Past recipients: Flaco Jiménez, Jorge Pinos, Los Lobos, Armando Manzanero, Miguel Bosé, Conjunto Primavera, Santana, Los Temerarios, Emmanuel, Intocable, José José, Andrea Boccelli, Roberto Carlos, Marco Antonio Solís, Ricardo Arjona and Maná.
Maná – Over 40 million albums sold worldwide and having sold out venues internationally, Maná has placed over 30 songs on Billboard’s Hot Latin Songs including rock en español anthems such as “Labios Compartidos” and “Lluvia al Corazón,” which spent eight consecutive weeks at No. 1 on the tally.
Award: Icon Award
What it honors: The Icon Award recognizes outstanding artists who have achieved excellence on the Billboard charts and have made an indelible mark on music itself.
Past recipients: The Mexican rock band will be the first artist to ever receive the Icon Award at the Billboard Latin Music Awards.
Daddy Yankee – The chart-topping, global star — known for reggaeton anthems such as “Gasolina” and “Dura” — has sold more than 17 million albums and placed 84 entries on the Hot Latin Songs chart, with seven of those hitting No. 1 and 36 landing in the top 10. On the Latin Airplay chart, he has logged a total of 73 titles, including 24 No. 1s and 42 top 10s.
Award: Hall of Fame
What it honors: The Hall of Fame Award is given to artists who have achieved worldwide recognition for their work, transcending musical genres and languages.
Past recipients: José José, Vicente Fernández, Rocío Durcal, Marco Antonio Solís, Mongo Santamaría, El Gran Combo de Puerto Rico, Banda El Recodo, Joan Sebastian, Marc Anthony, Franco de Vita and Alejandro Fernández.