How Design Thinking Can Help You Ask the Right Questions (And Get the Right Answers)

Opinions expressed by Entrepreneur contributors are their own. Remember when Amazon was just the world’s biggest bookseller? After broadening its products to include, well, everything and optimizing its fulfillment and delivery process in the late 1990s, Amazon became the world’s biggest retailer.And you may not be aware that the longtime children’s plaything, Play-Doh, began its commercial life in the 1930s as an implement for removing coal residue from wallpaper. Another successful pivot, I’d say.While some may say those evolutions were obvious,