Thursday, February 13, 2025
E-Business

How to Use the Least Sexy Customer Service Channel to Get Your Cash Registers Ringing

Opinions expressed by Entrepreneur contributors are their own.

Talking on the telephone with customers is a pretty unflashy form of customer service interaction. And as a customer service consultant, trainer, and eLearning training designer, I can sense how its importance is getting overlooked more and more.

Too bad: The telephone’s ability to provide human-on-human interaction with real-time cues continues to make it a powerful brand builder, a way to turn your customer service operation from a cost center to a source of customer engagement,

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