Is Elon Musk Pushing His Luck? Why Twitter’s Rebrand to ‘X’ Might Resemble These 6 Rebranding Fails

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Rebranding is an essential marketing strategy businesses often undertake to revitalize their image, stay relevant or expand their customer base. When executed successfully, rebrands can breathe new life into a company and strengthen its position in the market.

On Sunday, July 23, Elon Musk tweeted (soon to be referred to as xd?) that he intends to replace Twitter’s ten-year-old blue bird logo with a brand-new one that features an “X.” It’s the business tycoon’s most recent attempt to phase out Twitter’s branding,

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