Mariah Carey, Twins Moroccan & Monroe Get Festive in Holiday Campaign for The Children’s Place — Shop Her Limited-Edition Dress


The Queen of Christmas designed a limited-edition dress for The Children’s Place.

Mariah Carey x The Children’s Place

The Children’s Place

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

The Queen of Christmas has arrived! Sleigh bells might not be ringing just yet, but Mariah Carey is teaming with The Children’s Place to help you get excited for the holidays.

Carey and her twins, Moroccan and Monroe Cannon, star in the final installment of the brand’s three-part holiday campaign, released on Tuesday (Oct. 17).

The music legend poses alongside her adorable twins outfitted in looks from The Children’s Place’s new holiday collection. And it’s the first time that Carey and her children have appeared together in a joint campaign.

“The holidays are all about family – spending time with each other and making memories that will last a lifetime. Holiday traditions are big for us at the Carey house. There is nothing sweeter than baking Christmas cookies and cuddling around the fireplace and matching in The Children’s Place pajamas together!” Carey said in a statement.

Mariah Carey x The Children’s Place

The Children’s Place

“I’ve always been a fan of The Children’s Place … they are a household name and dominate the children’s apparel space. Also, as someone who absolutely loves the holidays, and specifically, Christmas, I’ve been watching what The Children’s Place has been doing for the last few years and they have my stamp of approval for the place to shop for all matching family Christmas pajamas and outfits!”

The Children’s Place campaign also includes a visual element: “An Iconic Holiday: Part 3” — a commercial soundtracked by Carey’s holiday anthem “All I Want for Christmas Is You.” In the video, Carey and her kids wear Mama Claus and Santa’s Helper graphic tees while decorating a Christmas tree, and “We Are Family” matching family pajamas while baking Christmas cookies.

The Children’s Place’s new campaign also showcases Carey in a custom red velour, strapless A-line dress that inspired “The Dress by Mariah Carey” — a limited-edition gown designed by the music icon herself. The dress retails for $149.99 exclusively at

Mariah Carey x The Children’s Place

The Children’s Place

Carey’s dress comes complete with a plaid, oversized bow in the back that matches The Children’s Place’s signature family holiday plaid collection worn by Moroccan and Monroe. 

The Children’s Place’s three-part holiday campaign pays homage to millennial nostalgia with former boy band members AJ McLean of the Backstreet Boys, *NSYNC’s Lance Bass and Joey Fatone, Wanya Morris of Boyz II Men and Snoop Dogg. 

Carey, meanwhile, is gearing up to return to the stage for the holidays — her busiest and favorite time of the year. The music icon, who released a holiday book titled The Christmas Spirit: The Adventures of Little Mariah last year, recently announced Merry Christmas One And All!, a round of holiday shows launching on Nov. 15 in Highland, Calif.

The singer will make stops in Montreal, Chicago, New York and other cities including two nights in Los Angeles. Carey added a second date to her stop at the Hollywood Bowl and will now perform on Nov. 17 and Nov. 19.

Presale tickets for Carey’s Nov. 19 concert will go on sale Wednesday (Oct. 17) at 10 a.m. local time. Click here to purchase tickets.

Watch Carey’s “An Iconic Holiday Part 3” ad below.

Get weekly rundowns straight to your inbox

Sign Up