Samsung’s Galaxy Unpacked 2024 Will Hopefully Reveal the Galaxy S24’s New AI Chatbot

Gif: Samsung

After the dopamine hit of CES 2024 wears off, we’ll need something else to carry us through the first month of the new year. Fortunately, we’ll have Samsung’s Galaxy Unpacked to look forward to. The company has officially announced its next flagship smartphone series will be revealed on Wednesday, Jan. 17, at the SAP Center in San Jose, California. The event streams live on Samsung’s YouTube page at 10:00 A.M. PT / 1:00 P.M. ET.

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What’s in store for the Galaxy S24?

You can always expect that Samsung will do something to improve the camera algorithms. And with the loud and proud “Galaxy AI” promotion in this year’s Unpacked teaser imagery, it’s clear it’s coming for the new family of smartphones.

It will be another year of Zoom, as Samsung is expected to debut its new ISOCELL Zoom capabilities. Samsung is still in first place for the farthest-reaching optical zoom on a mainstream smartphone. The Galaxy S23 Ultra is sharper than its predecessor, so it’ll be interesting to see how the Galaxy S24 Ultra improves even further. That Ultra smartphone might also come in titanium, giving the iPhone 15 Pro/Pro Max an official competitor in the design game.

We’re watching out for the AI portion of the Samsung Unpacked event. A new bot on the horizon will live alongside Google’s Gemini on Samsung’s Android devices. The bot is supposedly called Gauss, after Carl Friedrich Gauss, an 18th- and 19th-century German mathematician and physicist, and like Google’s AI, there are plans to offer similar enhancements.

Special offers

If you are looking to “trade up” your smartphone this season and you’ve already decided you’re sticking with Samsung—before the reviews have even been published—the company is offering $50 off if you preorder the device before Jan. 16. You can find more details at Samsung’s online storefront.

I usually don’t point out these deals, but I’ve been updating devices the last few years by trading them “up” to save on the total price. I’ve been pleased with the value so far. For those who are into the update-every-year cadence, it’ll be interesting to see the trade-in values as soon as the new Galaxy devices are announced.