SiriusXM Adds 616,000 Paying Subscribers in Third Quarter

The audio giant added that its Pandora music streaming business lost 59,000 net self-pay subscribers.

Audio entertainment giant SiriusXM, the home of Howard Stern, said  Thursday that it added 616,000 self-paying subscribers in its satellite radio unit in the third quarter, beating the 169,000 additions recorded in the same period in 2020 and exceeding its full-year growth target nine months into the year.

The company lost 59,000 net self-pay subscribers in its Pandora music streaming business though, ending September with 6.5 million total users.

The audio giant, controlled by John Malone’s Liberty Media, said that its core SiriusXM business lost 828,000 paid promotional subs. The firm’s total SiriusXM users at the end of September stood at 34.3 million, including 32.0 million self-pay customers.