SiriusXM Adds Self-Pay Satellite Radio, Pandora Subscribers thumbnail

SiriusXM Adds Self-Pay Satellite Radio, Pandora Subscribers

Audio entertainment giant SiriusXM, the home of Howard Stern, said on Tuesday that it added self-paying subscribers in its satellite radio and Pandora units during the second quarter and raised its financial forecast for the full year 2021.

The company added 118,000 net self-pay subscribers in its Pandora music streaming business, ending the second quarter in June with 6.5 million total users, compared with nearly 6.4 million as of the end of March.

The audio giant, controlled by John Malone’s Liberty Media, said that at its core SiriusXM business self-pay subscriber net additions came to 355,000 in the latest quarter, compared with 264,000 in the year-ago period. It lost 378,000 paid promotional subs. The firm’s total SiriusXM users at the end of June stood at 34.5 million, including a record 31.4 million self-pay customers.