These Earth-Conscious Entrepreneurs Are Making a Profit with Purpose in California’s Central Coast

You’ve heard of SoCal, home to Hollywood stars, surfer dudes, and jam-packed freeways. But how much do you know about SLO CAL?

This hidden gem smack between LA and San Francisco boasts 80 miles of pristine beaches and lush vineyard-covered hills. SLO stands for San Luis Obispo County and is a hotbed of creative, sustainable business activity. Entrepreneurs there keep finding new ways to use limited resources regeneratively, often upcycling discarded items and making them beautiful—and valuable.

On a recent trip to the charming towns of Cayucos,

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