Timbaland Debuts AI Biggie Collab, Tags Young Guru For Approval
Biggie’s Born Again with AI …
On MY AI Song!!! 🤖
5/4/2023 7:31 AM PT
Timbaland is going against the grain of the music industry … while most artists and execs push back against AI, he’s actually embracing it with a new track featuring AI-generated Notorious B.I.G. vocals!!!
The mega-producer and Verzuz co-creator was bursting with Christmas Day excitement while introducing the song on IG … and boldly tagged Jay-Z‘s engineer Young Guru, who’s been one of AI’s biggest opponents.
Waiting for your permission to load the Instagram Media.
Timbaland presented his Biggie bot production as the solution for the AI debate and gave fans a taste of the song.
After pushing play, Timbaland nodded his head furiously as AI Biggie rapped about the late rap icon’s typical love for the finer things in life … while also weirdly screwing with time and space by name-dropping Nipsey Hussle and Pop Smoke.
Both slain rappers came onto the scene decades after B.I.G. died, and Pop wasn’t even born until 2 years after the fact.
Guru didn’t attack Timbaland’s track, but instead dropped a more general, and ominous, message … warning humans that playing with AI is like playing with fire.
No telling if the track will ever be released as a single (or if Biggie’s estate would even allow it), but the reactions to AI advancement have been a mixed bag so far.
Artists like Jojo, Grimes and LaRussell have spoken to AI’s upside … while UMG boss Lucian Grainge has been pulling out all the stops to kill it.
Timbaland joined us for “this publication Live” today and doubled down on the AI revolution. Only time will tell if he’s right!