To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here’s Why — and What You Must Focus on Instead.

Opinions expressed by Entrepreneur contributors are their own.

There’s only one word that is buzzier than “innovation” and “digitization” — one that strikes fear in the executive boardrooms of established companies, while also being used as the pitching mantra for the wannabe hottest startups around the world: disruption.

Today, it feels like every new company wants to “disrupt” something, and many founders preach that “disruption” is what defines a successful new venture.

I think this business philosophy is counterproductive and almost always results in failure.

 » …