What’s the Future of Regional Mexican? Lupillo Rivera, Sergio Lizárraga & Jimmy Humilde Discuss in New ‘Cultura Clash’

The three guests also went on to talk about the name of the genre “regional Mexican,” which to some, could sound limiting as the genre continues to grow beyond Mexico and the U.S. For Humilde, the name should reflect the genre’s evolved sound and newfound global appeal.

“They should change the name We aren’t ‘regional,’ our Mexican music is heard worldwide. It should be called International Mexican Music,” he suggests.

Billboard’s Cultura Clash premiered live during 2021 Latin Music Week, where artists Kany Garcia, Yotuel Romero and Chocquibtown’s Goyo and Tostao, had a conversation about social justice.

Executive produced by Billboard’s Shira Brown, Lee Schneller, and Leila Cobo, and produced by Jessica Roiz, Griselda Flores, Lesley Corral and Jordyn Rolling, Cultura Clash will include singers, songwriters, producers and actors as guests on the show and will feature Ally Brooke, Kali Uchis, Paloma Mami, Elena Rose, Edgar Barrera, Ovy on the Drums, Beatriz Luengo and more.

A new episode airs every Wednesday on Billboard.com, social media, and on Billboard’s YouTube channel. Watch this week’s episode above.