WhatsApp Business app is getting a feature called ‘Catalog’. As its name suggests, the new feature is designed to help small businesses showcase and share their offerings through a distinct catalogue of products. This comes as an upgrade as businesses so far could only share product photos and information with customers one at a time using the WhatsApp Business app. WhatsApp says that for each item in the catalogue, a business can add information such as price, description, and product code. Businesses can access the Catalog feature directly from the “Business settings” section of the WhatsApp Business app.
Once a business has created a catalogue using the new feature, it can be shared as a part of business profile or in a chat while conversing with a customer through the WhatsApp Business app.